WHAT WE DO
We use the power of advertising, and human centered design principles from IDEO as a journey design framework, to create brands + communications that have positive impact in the world, and align with the SDG's.
⸺ Brand Building
A brand is the living, breathing embodiment of a business, organization or a person, and the expression of their unique vision, mission and values. It is pretty much like an organism, a living being that needs to be nurtured and fed, and is in constant development. A brand’s identity is a powerful force that helps grow impact. We identify and creatively communicate the authentic benefits and gifts brands + talents offer the world, so that a brand can be recognized and grow their positive impact. Our team uses lateral thinking, and human centered design thinking principles from IDEO to develop impact communications and help co-design brands that regenerate the world and inspire our community.
SERVICES
The brand’s core concept, is the central idea that defines your brand’s purpose, mission, vision and the values. It’s the essence of a brand that drives everything it does. To capture your brand’s vision, mission and values we conduct interviews, research, analyze the core competitors and target audience to strategically position the brand in the market, based on a unique, differentiating and “powerful” brand proposition, that adds value to the world.
Brand identity encompasses the brand’s name and the key elements that define the brand, and it’s personality. We bring brands to life with a creative and authentic expression of the brand strategy, captured through a cohesive set of visual and verbal elements, including logo, colors, typography, visual style, and the tone of voice of your brand.
Our detailed “brand guides” ensure the consistent and effective use of these brand assets, from a design point of view. A “brand book” is a comprehensive guide that includes not only visual and written information about the brand’s mission, vision, values, target audience and tone of voice, it is essentially acting as a central reference point for maintaining brand consistency across all communication channels, and can be used by all stakeholders.
We love to create pitch decks and presentations that helps teams, investors and potential partners understand more about the brand. Strong decks allow for a visually appealing and seamless delivery of information, design elements, and storytelling techniques to captivate your audience, leaving an impression and effectively conveying (big) ideas through a visually engaging experience, that helps to get everybody onboard.
⸺ Brand Communication
We create communications for brands in all stages of their life. Our clients, are our stars. From start-ups, and emerging talent to brands that have been around for decades. As professional brand builders we use our super power to navigate to the core, find our brand or talent’s north star, and catch the brand essence “it’s purpose”, in experiences, events, campaigns, and moreover in general identity and brand building practices. We use creative direction as a skill to make our stars shine bright and grow their positive impact. We work with mission driven entrepreneurs and communication professionals to develop brand communications that are sustainable, goal oriented, and inspire action.
SERVICES
Your communication strategy is a planned approach that outlines, how the brand communicates with the target groups, including defined s.m.a.r.t. goals, key messages, the communication channels, tactics, and a metrics to measure the success of the communication efforts. The strategy can be for one campaign, for one product or service launch or for the coming 20 years. Working with a communication strategy and plan, is a major advantage and a professional way to work effectively and efficiently.
We love seeing success stories that have happened organically. Sometimes we have new clients come in who say they’ve gotten to where they are without any marketing efforts. And that is great. For most brands, and even for those who have had good fortune, the path forward to growth lies within increasing awareness, gaining new customers, growing community or educating customers about new services or products. That is why awareness campaigns and brand activations are essential.
Marketing Collateral is any digital or printed material to communicate or promote the brand’s message, products or services. It includes a variety of formats, from printed brochures, business cards and stationary, to point-of-sale posters, graphics, videos, newsletters, and more. When determining which type of collateral is right for your brand, it is important to think about what it needs to achieve. That is where we usually start.
We create brand content to attract and engage audiences with a brand. It can include videos, articles, podcasts, social media, stunts, and other types of media. The goal most of the time is to increase brand awareness, sales and drive up customer loyalty. Base on your key message and the values of the brand we create a media planning and content to suit your communication needs.
All journeys are custom and based on the individual needs of our clients. We work with startups and mission-driven brands, who take a stance. To design the journey we use human centered design from IDEO as a framework for our design sprints. It's really helpful, and keeps us on track.
You will work with a designated creative director as your one-point of contact leading the journey, and a team of creatives, your creative “Crew”. No Bullship Agency is your on-demand, one stop creative advertising and communication agency. Creative Directors “Captains” oversee every aspect of the creative process to ensure the project goals are met, the deliverables are on par and to make sure there is a consistent application of the brand on all touchpoints, and in all experiences.
Only pay for what you use. Before we start the journey, you will receive a quote for the estimated number of hours, per project and the number of people in your crew that will work on your project. It is part of our onboarding process and offers transparent and flexible pricing, and an efficient use of materials and resources. It's nice to keep it simple.
All stars roster of purpose-driven companies and people.
Our clients are allies of people and planet, positively impacting one or more of the UN’s Sustainable Development Goals. We’re passionate about creating change for good, and believe that this is a collective effort. Together with our partners, brands + talent, we tend to be playful, creative and add value and meaning to world, with the work we do. We look at the times we live in as an opportunity to have positive impact.It's not just about the work we do – but how we work together– that creates our impact, and makes a positive impression, in the world.
